How to start a useful sports blog and popular online sports service for free

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How to start a useful sports blog and popular online sports service for free

Different mainstream and niche options, so you can create an online sports blog or sports service and provide the world with your knowledge and interests



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Updated on 09 May 2019
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Betting Tips for Today's Football

Find more value in your next football bet. You could gain a betting edge by checking out the tips and stats for today's and tomorrow's fixtures...


Have you ever thought how you to create a sports site, sports app or football betting website?

In my opinion this is all about providing people with a useful and helpful service, without thinking about yourself...


Do you have something to say that others don’t say or are not saying properly? Do you have specific knowledge or a skillset that is not within the mainstream? Or are you willing to learn all there is to learn about your subject and deliver content for years with no reward?


I don’t know about you, but this doesn’t sound like fun, but it may be what’s required to help other people to get what they want.


Even if you don’t want to create something for other people and only want to learn how to analyse football, You should take the time to read on, as it may improve your chances to create a value and you may also learn how you to evaluate soccer matches at the same time!

How do you turn raw information into something others find valuable?

We’re all inherently selfish, as we probably would not have survived as a species unless there was an element of selfishness within us.


A long time ago our direct ancestors ate the food when there was little go around and the strongest youngsters in the group survived illness when the weaker infants were less fortunate.


This means we’re descended from a bunch of survivors.


I’m not a historian, but it’s not hard to look around and see the strongest people in terms of talent; physical ability, entertainment, performance, business skills or intellectual capacity (a.k.a. brain power) find a way to the top of the tree!





The one thing that links all talented people out there, is the fact they give something of value to the rest of us. It’s either something that is tangible (i.e. we can see it, we can feel it, we can hear it, or we can touch it) or it’s something that generates an intense emotion within us, such as happiness, sadness or perhaps, we just find it funny!

What does this have to do with creating a sports blog or sports website?

This is fundamentally about giving people something that is genuinely useful or they value the time they spend on the blog or website.


Create sports betting content for your favourite football team

For example, there are hundreds of football teams out there, who are unloved by the masses and underserved by the mainstream media.


There are also plenty of football and soccer data sources out there, which give supporters of the underrepresented clubs more information on their teams, their players and their managers, but very few online services or apps are dedicated to the lower leagues and the underserved teams.


Could you create something to help soccer clubs with fewer supporters and less money?


If you’re interested to help these clubs, get in touch, as we would love to work with writers and supporters that would like to start a service or publish their content within iwinsoccerbets.


Using iwinsoccerbets as a platform will help you to get your message to thousands of people a month and provide supporters with information relevant to their leagues and their specific teams from a soccer betting perspective.


There are plenty of established platforms to provide your content, but we have a loyal readership who like to engage with betting content.


Serving sports bettors from all over the world could help you with your writing and developing your talent. Your talent could then be nurtured by our editing team to ensure you’re always providing great content to your readers.


Finally, we can also provide you with soccer data, so you can perform research and help other fans to make better bets. Feel free to get in touch if this sounds like something that may interest you…



What other options are there for starting a sports or soccer blog?

You may have searched the net and the different app stores in search of something unique and different. Although, I’m almost positive you’ve only found something very similar to me…


It turns out there are only a limited number of sports blog or website options and each of these services tend to fall into one or more of the following categories:

•    Bookmakers and Betting Exchanges

•    General sports blogs focussed on a specific sport

•    Database, statistics and data services

•    Odds services (calculators or real-time odds data)

•    Betting news sites

•    Unofficial league, club websites and fan pages

•    Genuine tipster services

Bookmakers and Betting Exchanges where you can accept customer bets


The most popular sports betting websites are bookmakers and betting exchanges, such as Bet365 and Betfair, respectively. At the time of writing both websites were the most visited in their categories and they provide a valuable service for punters and professional sports gamblers alike.


Becoming a bookmaker requires many (often prohibitive) regulatory requirements for different geographies, which makes things difficult for new entrants coming into the market. Any new bookmaker or betting exchange must comply with the rules and the regulations for the industry and the legal requirements within the local country.


New bookmakers or betting exchanges entering this potentially lucrative market may have to outspend their competitors’ advertising budgets to establish a foothold within the industry and the betting public’s mobile phone or internet browser.


This is not an easy market to enter, but if your branding is right and you have the right backing, you could carve out a profitable niche.

General sports blogs focussed on a specific sport for specific punters

There are many categories of sports blogs, such as iwinsoccerbets/blog where you can provide readers with valuable content, which can be slanted with your unique perspective.


Sports blogs and their close cousins; sports betting blogs are a great way to deliver content to interested readers and provide visitors with information, which can help them along their betting journey.

Database, statistics and data services with tailored content for users

All bettors want to get more information and more data and there is nothing better than visiting an app or website, which provides valuable data for your future betting selections.


To provide this type of service, you need to provide your users with something that is slightly different to what is already on the market. Do you have a unique approach to looking at data? Are your team and match statistics more accurate than competitors? Are you running tests or statistical soccer prediction models against your data? Is your approach different than the other data services on the internet?


If you answer no to all questions above; you may have to think carefully before you provide data services to football bettors and betting exchange traders…If everyone can already get almost anything whenever they want, why would they want to spend time on your website or download your app?


As soon as you solve this issue, you could be on to a very interesting business.

Odds services (calculators and/or real-time odds data) to help punters with their bets

If you have access to information (or know where to get real-time data), you can could create and provide an odds service, which provides detailed data on different matches across the world. This service could also help users calculate their odds and their returns or convert between the different odds types on bookmaker websites.


You could also mix unique and well written blog content into the odds service, so you’re providing users with written or video blog posts and a real-time data service delivering accurate bookmaker odds data from across the internet.


Several businesses provide this combination of odds and blog services for many sports bettors and punters who wish to compare odds across bookmakers and betting exchanges.

Betting news sites, which the latest sports betting content, so users can bet with confidence

Creation of a sports betting news content site could be another great way to provide value to bettors who want advice about specific matches and teams. This way your sports content is 100% focussed on news and related betting information.


Again, this is not an easy task, but when does the world reward anyone for doing anything easy?! If generating betting news for every football team on the planet were easy, then everyone would do it and there would be no need for you to create a viable sports betting news blog.


So…What are you waiting for?


I’m very much in favour of this idea and one that can also help the less well-known teams, so if you want the help and support of iwinsoccerbets to create something of value for other sports bettors, drop us a message and we could collaborate on this project.

Unofficial league, club websites and fan pages where you can provide unique value

Soccer teams, clubs, sports teams and their league or competition owners have the monopoly on branded content, which is used to further enhance their presence across the internet.


However, if you have a different or unique personality, perspective or opinion; it could be of real interest to people eager to find out more information about a club or a league from a unconventional source.


Focussing on the creation of genuine content, which is unique and developed to provide people with worthwhile information can only provide something of value for the sports and the betting world.


A well presented written or video blog based on a sports niche could help you stand out from the crowd and provide something differentiated from the masses of copied and rehashed content already circling the internet.

Genuine tipster services that do not make money when you lose

I may be a little controversial with this one, but tipster services, which only make money when you lose can be ethically questionable.


The tipster service must always approach betting affiliate income with absolute transparency and notify users the service stands to financially gain if their tipped match is unsuccessful.


Payments when your selections lose, is not necessarily a bad thing, as customers/users of the tipster service who gain value from the content are likely to repay the service by using their affiliate promotional links offering bonuses and free bets.


In this situation, the use and the tipster service both gain something from the promotions, as any additional betting outside of the promotions may result in punter loses, which could be partly paid as part of a revenue share with their favourite tipster service.


Everything must be approached with honesty and without misleading users who take advantage of bookmaker or betting exchange offers and promotions.

There are many different approaches to start a sports blog

When all is said and done, there are several options for creating a valuable sports blog or related internet service. The number of options makes it even more attractive for sports fans and betting enthusiasts to get involved in the action.


You can easily start something for little to no money and many of the platforms out there are free or offer a freemium approach to create and start your service. This means the internet has removed the old barrier to entry and for the most part, you can present your knowledge, skills and offers to the world without any fear of prohibitive start-up costs.


Obviously, a few of the options discussed above may require some initial start-up funding, but there is no reason why couldn’t initially start something simple and see if you can gain some traction before investing vast sums of money on a platform, a service or a blog that no-one wants to visit, use or read.


The most important point is to provide users with value and if you’re interested to get started, there may be thousands of users across the world keen to engage with your content.


Drop me a message, if you anything above is of interest and we may be able to find a way to collaborate.


Good luck!



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