How to choose the best online bookmakers for your sports bets

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How to choose the best online bookmakers for your sports bets

What factors to consider when choosing your top bookmakers and next bets



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Updated on 10 June 2019
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Betting Tips for Today's Football

Find more value in your next football bet. You could gain a betting edge by checking out the tips and stats for today's and tomorrow's fixtures...


Sports betting markets and soccer betting markets are highly competitive with numerous options available to bettors; recreational and professional alike.


This constant competition provides a uniquely balanced market, which provide a variety of odds from a variety of bookmakers and betting exchanges for the benefit of savvy punters with an eye on odds prices and possible gambling pay outs and calculating betting returns.


This back and forth between bookmakers and bettors compel bookmakers to provide customers with more value for money. However, in this vast sea of bookmakers, it’s often confusing for newbie and experienced bettors to choose the most suitable betting options for their needs.


The basic choice would be the highest odds, but more sophistication is needed, so you’re choosing not just the best odds, but the most suitable bookmaker for your situation.


There are some important factors that you should keep in mind before placing your next bet.


Now, some of these factors could be more important than others, but I advise you to keep all points in mind when signing up with a new bookmaker…any new bookmaker. Your money and the safety of your money and your potential returns should be the most important aspect of any bookmaker related decision.

Reliability of a bookmaker

First and foremost, you should be confident that you can trust a bookmaker with your money.


This is arguably the most important quality of a good bookmaker. Almost all trustworthy bookmakers are authorised by one or more gambling regulatory bodies within your local geography.


Normally, you can find this information at the bottom of the home page of your betting website. Furthermore, it’s always safe to bet with popular brands as they make more of an effort to stick to standard business ethics and focus on customer satisfaction to maintain and grow their business.


A lot of bookmakers also have partnerships with third-party conflict-resolving organisations, and this could prove to be useful for bettors.


You would also like to check whether your bookmaker has employed strong encryption methods to safeguard your personal and your financial information.

Deposits and withdrawals

Transferring your money could prove to be a big problem if your bookmaker doesn’t provide suitable payment methods.


Every bettor has different payment habits as some prefer debit/credit cards while some punters may prefer to use online platforms such as PayPal and Skrill.


Hence, you should make sure to check what all payment methods your bookmaker provides – for both deposits and withdrawals. You should also research on the internet whether previous customers have had problems in withdrawing their money from a bookmaker.

Sign-up bonuses

Sign-up bonuses are arguably bookmakers’ biggest tool to attract new customers.


A good sign-up bonus could go a long way in ensuring a smooth start to your betting journey. However, a lot of times, bookmakers put unrealistic clauses on these bonuses, which leave them rather useless.


Hence, you should always maintain the balance between the ease of use and the value of money when searching for a perfect welcome bonus offer.

Variety of markets and value of odds

Another criterion to judge bookmakers is the variety of sports and markets they offer.


All popular bookmakers offer bets on all popular sports such as football, horse racing, tennis, F1, etc. These days, e-sports betting has also become immensely popular, so make sure your bookmaker provides an option for you to place.


Secondly, the variety of markets is also extremely important. For this, you can simply compare the number of markets available with different bookmakers for a game.


Value of odds is a very important criterion for serious bettors.


You must have noticed that for the same bet, different bookmakers always have different odds. There are odds-comparison websites available, which can tell you the best odds available for any market.


However, if you want to choose a bookmaker for long-term, then you would need to find the bookmaker, which consistently provides the best odds in the market.

Bookmaker customer support services

In modern times, efficient customer support is the backbone of any successful business.


A lot of bookmakers only provide limited options for customer support and many are not available 24x7. However, you should pick one with a dedicated hotline number, 24-hour chat and social media accounts.


Another important factor to check is how responsive is the bookmaker’s customer support to bettors’ grievances.

Website functionality and availability of different platforms

Nowadays, anyone would prefer a bookmaker which is available on various digital platforms. A lot of bookmakers have dedicated mobile apps while others have relied on mobile websites.


The website interface might not seem like a big deal at first, but the ease of placing a bet is vital if you plan to spend your time on betting. Hence, a free-flowing and clutter-free interface is always like a cherry on top when it comes to online bookmakers.

Other features such as cash out, betting restrictions, etc

A lot of bookmakers allow punters to cash out their bets while the game is in still play.


This feature is a vital tool for bettors, and many bookmakers don’t provide it. You might want to keep this in mind too while signing up with a new bookmaker.


Also, most bookmakers have placed upper and lower limits on punter betting amounts and punters winnings. Hence, if you plan to play a huge bet, your options might get limited.


Be very careful with your winnings, your losses and your profits.


Remember bookmakers own the keys to your profit kingdom!


Good luck!



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